Resume keywordsDigital Marketer

Digital Marketer resume keywords

Channels and budgets get a resume read. Show spend, the result and what you changed to get it.

Skills to show

Use the exact phrase where it is true, inside a bullet and not only in a list.

  • SEO
  • content marketing
  • email marketing
  • paid social
  • conversion rate optimization
  • marketing analytics
  • lead generation
  • A/B testing

Tools and software

  • Google Analytics
  • Google Ads
  • HubSpot
  • Semrush
  • Mailchimp
  • Meta Ads Manager

Verbs that fit digital marketer work

  • grew
  • launched
  • optimized
  • ran
  • reduced
  • increased

Example bullets

The numbers are examples. Replace them with your own and round honestly.

  • Grew organic traffic from 8,000 to 31,000 monthly visits in 10 months by rebuilding 40 pages around search intent.
  • Managed a $15,000 monthly paid budget and cut cost per lead from $48 to $31.
  • Wrote and ran a 6-email onboarding sequence with a 52% open rate.

Mistakes to avoid

  • Reporting impressions and clicks when leads or revenue are available.
  • Listing every platform you have logged into.